The Swirl team had a vision of an imaginative and playful destination that unites and blends the decadent offerings of Cinnabon and Carvel. The bakeshop + creamery offers the classics like ooey-gooey, fresh-out-the-oven cinnamon rolls and creamy soft serve, but it doesn’t stop there. Swirl is the ultimate treat destination featuring new flavors and unique mashups on the originals.

Initially designed by another agency, Swirl was brought to us to make this sweet spot a reality. While maintaining the magically joyful intent, our team refined the concept, providing a cost-effective solution for franchise implementation.