RELIANT

NEW STORE DESIGN - TEXAS | 2018

Reliant NRG is one of the largest electricity providers among the state of Texas with store locations inside Walmart. In preparation for rapid growth, Reliant needed a redesign that would elevate the in-store experience to draw more customers and cross-sell other products and services.

P R O J E C T

S C O P E

  • Customer journey to identify key areas for messaging:

    • Electricity, Home Security, member benefits, app, ratings/reviews.

    Bill pay kiosk

    Semi-private enrollment room

    • Storefront monolith

    • Perimeter cabinets with product display + storage

    • Sales floor tables

    • Enrollment counter

    • LED peg house

    • Flexible, kit-of-parts, kiosk with 4 formats

    • Fixture detail drawings

    • Floor plan

    • Material selections

    • Furniture selections

K I O S K F O R M A T S

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Reliant_Phase2_RD4_MZ_02.13.18%25252B%25252528dragged%25252529%25252B3.jpg

D E T A I L D R A W I N G S

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Reliant_Design+Intent_MZ_02.09.18+%28dragged%29+5.jpg
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ROLE

Concept Design | Rendering | Design Documentation

PROGRAMS

SketchUp | Enscape | Photoshop | InDesign 

Design Direction: Dean Mallory | Environmental Design: Ashley Dreher, Quentin Spencer | Graphic Design: Vincent Shields | Photography: Miller Zell
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