CHICK-FIL-A | STRIP AT HARMON

NEW RESTAURANT DESIGN - LAS VEGAS | 2020

The Las Vegas Strip is a food paradise - home to every genre imaginable from fine dining to fast casual. Chick-fil-A joins the scene and debuts their first location on the Strip, offering their quality food and notable service to the visitors of the Entertainment Capitol.

P R O J E C T

S C O P E

    • Las Vegas visitor demographics

    • Las Vegas Blvd + Strip at Harmon architectural landscape

  • Customer journey

    • Queuing (upstream ordering)

    • POS/order windows

    • In-store + mobile order pick-up

    Canopy design

    Flexible queuing system

    • Las Vegas branded location

    • Environmental graphics

    • Signage/messaging

    • Wayfinding

    • Patio plan

    • Roof + RCP plan

    • Material selections

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P L A N S

ROLE

Concept Design | Branding

PROGRAMS

SketchUp | Photoshop

Design Direction: Dean Mallory | Environmental Design: Ashley Dreher, Quentin Spencer | Graphic Design: Emily Wood, Vincent Shields | Photography: Miller Zell
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