FIXTURE DESIGN + MERCH. - ATLANTA | 2019
KEFI
Kefi is a revolutionary 25,000 sq ft immersive entertainment hub designed to promote play and learning for the whole family. Everything from a parent-only co-working space and coffee shop, to a recording studio, toy testing lab, and Kefi Studios - a toy showroom where kids can interact with the latest toys.
P R O J E C T
S C O P E
At Kefi Studios, kids can interact and purchase the latest and greatest products on the market. Due to ever-changing offerings and product types, a flexible and modular merchandising system, or a kit-of-parts, was essential.
In addition to a retail showroom, KS converts to a theatre for families to watch or record their own live unboxing videos. Therefore, a solution was necessary for merchandise storage and customer seating during these events.
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Develop a strategy for displaying + selling products.
Considerations: viewpoints into the showroom, varying product size + type, best sellers, grab 'n go, e-commerce.
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A modular, kit-of-parts, tray system offers flexibility + customization for different merchandising needs.
Trays easy snap over showroom tables.
Develop storage solution for trays + merchandise when not on showroom floor.
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Tables convert to benches for theatre seating.
Branded, cushioned mats designed for benches offer added comfort.
Mats stored within benches when not in use.
T R A Y S Y S T E M
B R A N D E D M A T S
SHOP! DESIGN AWARD WINNER
enhanced toy experience
A unique toy store model that combines technology, flexibility, and storytelling to engage all the senses.
ROLE
Concept Design | Rendering | Design Documentation
PROGRAMS
SketchUp | Photoshop | InDesign
Design Direction: Allen Plaugh | Environmental Design: Ashley Dreher, Edna Strawser | Photography: Miller Zell