INTERIOR BRANDING + WAYFINDING - DALLAS | 2021

SMU | COX SCHOOL OF BUSINESS

In celebration of 100 years and rising to one of the world’s premier business schools, the Cox School of Business initiated an extensive renovation and expansion to propel the college into the next era of excellence. The new facilities will fuel innovation and leadership for generations of future entrepreneurs.

P R O J E C T

S C O P E

  • Competitive landscape to help highlight how we can differentiate the student experience.

    Stakeholder interviews to identify use + interior branding opportunities.

  • Develop innovative solutions that enhance the student experience + strengthen the community between students, faculty, alumni + corporate partners.

    • Environmental graphics

    • Signage/messaging

    • Wayfinding

    Considerations:

    • Georgian architecture + respect for SMU legacy + campus grounds.

    • Digital, interactive elements [mobile, signage, wayfinding]

    Note: All branded elements design in conjunction with architectural teams GFF + RAMSA.

  • Detailed drawings of branded solutions + elements.

SMU_Cox_RD2_Concept_Design_111120_ConferenceRoom.jpg
SMU_Cox_RD2_Concept_Design_121620_Maquire%2BBrierley%2BDLH%2BSE_SMMeetingRM.jpg

ROLE

Concept Design | Branding | Rendering | Design Documentation

PROGRAMS

SketchUp | Photoshop | Illustrator | InDesign 

Design Direction: Dean Mallory | Environmental Design: Ashley Dreher | Graphic Design: Vincent Shields, Loren Palmer | Architects: GFF, RAMSA
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