INTERIOR BRANDING - DALLAS | 2023

SMU | GARRY WEBER END ZONE CMPLX.

An impressive 192,500 sq. ft expansion to the Gerald J. Ford Stadium will include three levels of public + privates spaces to support student-athletes, coaches, staff and recruiting services. The complex will increase functionality, efficiency and offer Mustang football fans and visitors an improved, premium experience.

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P R O J E C T

S C O P E

  • Competitive landscape to help highlight how we can differentiate the student/athlete + guest experience.

    Stakeholder interviews to identify use + interior branding opportunities.

  • Develop 'brand-right' solutions that enhance the student-athlete + guest experience:

    • Environmental graphics

    • Signage/messaging

    • Wayfinding

    Note: All branded elements designed in conjunction with architectural team HOK.

  • Detailed drawings of branded solutions + elements.

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ROLE

Concept Design | Branding | Rendering | Design Documentation

PROGRAMS

SketchUp | Photoshop | Illustrator | InDesign 

Design Direction: Dean Mallory | Environmental Design: Ashley Dreher | Graphic Design: Vincent Shields, Loren Palmer, Matt Hardiman | Architects: HOK
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